Cheryl Barbato

Cheryl Barbato
Cheryl is Co-Founder and CMO of Talent Retriever, focused on helping high growth companies expand through intelligent hiring. In her second job she raises her two super cool daughters and reluctantly chases around her two troublemaking dachshunds.
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Recent Posts

Strategic Recruiting: Errors in Personalization are Not OK

wrongToday I received an email asking me to buy someone’s services. They went to the trouble of personalizing their email pitch by using my name – it was even spelled correctly. All great until I go to the second sentence where they referenced my company, “XXX Bank”. Um, no, I do not work there and I don’t work in anything related to banking. So just like that, they lost all credibility before I even gave them a chance. No clue what their offer was because I automatically tuned out.