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Cheryl Barbato

Cheryl Barbato
Cheryl is Co-Founder and CMO of Talent Retriever, focused on helping high growth companies expand through intelligent hiring. In her second job she raises her two super cool daughters and reluctantly chases around her two troublemaking dachshunds.
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Recent Posts

Quick Tips for Quality Hiring at Early-Stage Companies

For early-stage companies, the quality of hires is extremely critical. Once you have exhausted your own networks of the founding team to bring on early rounds of employees, it is crucial that you don’t sacrifice quality as you move into the next stage of hiring. Typically running lean at this stage, you need to count on your hires being the right ones. You most definitely can not do everything right away, so here are a few things to start with that are pretty painless.

Strategic Recruiting: Errors in Personalization are Not OK

Today I received an email asking me to buy someone’s services. They went to the trouble of personalizing their email pitch by using my name – it was even spelled correctly. All great until I go to the second sentence where they referenced my company, “XXX Bank”. Um, no, I do not work there and I don’t work in anything related to banking. So just like that, they lost all credibility before I even gave them a chance. No clue what their offer was because I automatically tuned out.

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